In today’s digital landscape, website owners rely on data driven insights to optimize their online presence and revenue.
And the two tools that can help them achieve the same are “Google Analytics” and “Google Adsense”.
While Google Analytics helps to get the comprehensive analytics report, on the other hand, Google Adsense helps publishers to monetize their website.
By integrating Adsense data in Google Analytics, a publisher can get a deeper understanding about their ads performance and user behavior.
This integration helps publishers to get a holistic view of both the advertising and analytics data to make informed decisions about their business growth.
In this article, we will explore the step by step way of integrating Google Adsense data into Google Analytics 4 (GA4) account.
Google Analytics 4: The Latest Version of Google Analytics
Google Analytics 4 also called GA4 is the latest version of Google Analytics.
Introduced in October 2020, GA4 offers a range of features for publishers to get deeper insights about their user behavior and engagement.
A Successor to Universal Analytics (UA), GA4 is based on a new data model that focuses on event-based tracking.
It also enables publishers to track user interactions across multiple platforms seamlessly.
GA4 uses the machine learning capabilities to present advanced insights and predictive analytics.
It helps publishers to clearly understand the journey of a user landed on the website.
Hence, by leveraging GA4 features, website owners harness the power of advanced analytics to optimize their ad revenue.
Google Adsense Data Integration into Google Analytics 4 Account
Google has recently announced that website owners can now integrate Google Adsense data into their Google Analytics 4 account.
The integration will increase the accuracy of ad interaction data.
When you integrate your GA4 account with your Adsense account, the GA4 account automatically collects Adsense data of events like ad clicks, ad impression, and ad queries.
Steps to Integrate Google Adsense Data into Google Analytics 4 Account
- First Sign in to your Adsense Account
- Next, Click Account > Access and Authorization > Google Analytics Integration
- Click New Link and select the property you want to link.
- Lastly, Click on Create Link
How Does GA4 Captures Data from Google Adsense?
The integration between GA4 and Google Adsense works on their processes:
- Shared IDs
- Automatically Collected Events
- Data Joining
GA4 and Adsense communicate with each other through Shared IDs. These IDs combine GA4 data with Adsense log files.
Then, GA4 uses an event called ad_query for data joining (means joining Adsense data with its respective GA4 event).
GA4 uses different events to integrate Adsense data.
For example, it uses the ad_impression and ad_click event to collect data about the number of ads shown to the users and when these ads are clicked.
Once the integration is done correctly, the Adsense data starts appearing in the Explorations menu in the connected GA4 property.
GA4 and Google Adsense Integration Enhances Insights and Revenue
By integrating Google Adsense data into Google Analytics 4 helps us to deeply understand the user behavior with ads.
With this integration we can make informed decisions about our business to grow online.
It helps publishers to take their website’s performance and monetization capabilities to new heights.
This is it for the article. If you have any doubt or suggestions, feel free to ask the same in the comment section down below.
Read also: Now Track Your Growing Content Using Search Console Insights
