To understand “What is SEO”, you first need to understand its abbreviation.
So, in Digital Marketing, SEO stands for Search Engine Optimization.
Which means we are optimizing content for Search Engine.
And, the content could vary from text, image, video, audio etc.
Now, optimizing the content for search engines helps them to perform better with respect to their competitor.
SEO optimization starts with Keywords which are basically a word or phrase users are looking at on the search engine.
Once you get to know about the keywords users are looking at on the search engine, then you infuse these keywords in your content to help them perform better.
Now, apart from infusing the keywords in the content, there are plenty of other SEO strategies you can follow.
For example, Meta Tag Optimization, Internal Linking, Structured Data Implementation and many other things.
The more and more you optimize your content for Search Engines, the more its chances to outperform your content’s competitors.
SEO Examples
Myntra
To understand SEO with an example, let’s take this product page of Myntra. Those of you who don’t know, Myntra is a popular Indian fashion e-commerce store.
https://www.myntra.com/saree
So, this page is basically a collections page or you can say an archive page for Sarees.
But, it is not only the Myntra who are selling sarees online.
Hence, to compete with other online competitors, In this page, Myntra has targeted Non Branded Keywords related to Saree at different places.
For example, In the Meta Tags as shown in the screenshot below.
Webpage’s Footer Section: They have added a long form content at the bottom of this collections page. Check out the screenshot below.
Apart from adding keywords, they have implemented internal links to other collections pages related to saree.
And it seems like these are all the reasons why this webpage is currently ranking at 1st position in India for the keyword “Saree”.
There are numerous other SEO examples.
