Ever since the launch of ChatGPT, the web searchers give more favour to AI features.
And that is the reason, the search engine industry is fastly moving into integrating more AI features and making it directly available to the users.
Some examples we already see are Google Search Generative Experience (SGE) and Bing Chat.
Now, Yahoo doesn’t want to fall behind in the same league.
In a recent marketing event (which is programmed by Search Engine Land), the Senior VP and General Manager of Yahoo Search, Brian Provost revealed that a redesigned Yahoo search will be released in the first week of 2024.
Brian also said, in addition to reskinning the Yahoo search, it will have more and more AI features.
Well so far we know this much about it, but we believe the new Yahoo search will be a direct competitor to Google SGE.
What do you think, let me know in the comment section down below.