Back on May 25 this year, Google introduced its AI-powered search engine.
They call it Search Generative Experience (SGE).
After testing SGE for a while we found it has different opportunities for publishers.
One such opportunity is the Snapshot Carousel.
It looks something like this:
What are Snapshot Carousels?
Snapshot Carousels are the visual representation of search results.
It is present at the top of Google’s upcoming generative search results page.
It contains multiple image-rich cards with the title of the page.
You might relate Snapshot Carousel with the existing featured snippet in Google Search.
However, the things are different here.
With our analysis, we found you rank in Snapshot Carousel only if providing SME content. SME content means subject matter expertise content.
In addition to subject matter expertise, the content should also follow E-E-A-T principles.
E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness.
E-E-A-T is a recently introduced concept in Google Search Quality Raters guidelines. It extends the existing EAT principles that was following for a long time to rank on existing Google Search.
So, If your website follows all these things, then your content will start ranking in Snapshot Carousel.
Why Snapshot Carousel Has Huge Potential?
In the upcoming Google SGE result page, Snapshot Carousel is present at Above-the-fold.
Which means, as soon as a user searches for something on Google Search, the Snapshot carousel will be immediately visible.
Which means it get more clicks than the normal search results and brings enormous organic traffic to your website.
That is the reason Snapshot Carousel has huge potential in compare to normal search results.
So, be prepare to strategize your content on Subject Matter Expertise.
How to Create Subject Matter Expertise Content?
Below, I have shared some strategies that you can follow to create subject matter expertise content.
Creating SME content will not just help you to rank in the upcoming snapshot carousel but it will also help you to rank your website in the existing SERP.
So, follow the below strategies to create SME content.
Define your Niche and Target Audience
To create SME content it is essential to define your niche and target audience.
Choose a field where you have extensive knowledge and experience.
Then, narrow down your focus to the needs and interests of the audience belonging to this field.
Conduct In-Depth Research
Once you choose a niche, conduct in-depth research on the topics.
The content must provide valuable insights from different perspectives.
Always cite your content with reputable resources to maintain credibility.
Craft Engaging and Informative Content
Now, once you complete the research part, create an engaging content.
Use a conversational tone to present information in a concise way.
You can also present your information in a story format.
Make your content more readable.
To do that, break your content into sections using headings and subheadings.
You can also use bullet points, quotes, text customization like bold, italics and so on.
Using visuals greatly enhances the impact of your content.
You can add relevant images, infographics, charts, and videos to complement the text in your content.
Visual representation makes complex content more digestible.
Add Personal Insights and Experience
You can add personal insights and experience to add authenticity and credibility to your content.
Adding these two things makes the article unique.
It gives a unique perspective to the audience.
Add Case Studies and Practical Examples
Case studies are one of the best ways to showcase subject matter expertise.
Here you can use real-life examples to illustrate your point.
You can show, how your personal expertise can be applied to practical situations.
Provide Actionable Tips and Advice
You can provide actionable tips and advice that readers can implement in their life or business.
You can provide step-by-step guidance that helps your audience to achieve a goal.
So, these are some of the ways to create subject matter expertise content.
Using these tips, we are sure that your website is ready to take over Google’s upcoming SGE snapshot carousel.
This is it for the article. If you have any questions or suggestions, feel free to post them in the comments down below.