In the current digital world, if you ever think Which is the popular search engine for GenZ audience.
You might think that it may be Instagram, Snapchat, TikTok, or YouTube. However, you will be surprised to know that Google is GenZ’s favorite search engine.
A recent report published by Axios shows that 46% of internet users between the ages 18 to 24 start their browsing by placing queries on Google.
TikTok stands at second position with 21% of GenZ users opening TikTop to start their online searches.
YouTube stands at third place with merely 5% GenZ users starting their online searches.
So, despite having a plethora of online platforms, Google remains at the top and is the favorite search engine for the GenZ audience.
GenZ Audience Google Usage Pattern
While the GenZ audience loves Google the most, however, their usage pattern has changed in recent years.
They still use Google as their core platform for information gathering but primarily looking for information that will likely evolve.
To counter this, Google recently introduced the Search Generative Experience.
And, another report from Google suggests that users aging 18 to 24 have the highest satisfaction score with AI results.
Some users say they head up to Google primarily to find news and quick answers whereas social media for inspiration and personal stories.
Few users express that contents present on Social Media makes them feel more relatable because they help them to express their comment which in turn act as the fuel to power trust in people.
Some users prefer social media as their source to find reliable information as they say Google is increasingly promoting sponsored results.
How SEO marketers prepare for GenZ’s changing Search Habits?
The changing search habits of GenZ audience have brought several challenges for SEO marketers:
- SEO marketers should now not just be dependent on traditional search engines but they should also explore other platforms like TikTok to tap more audience.
- SEO marketers should always monitor and adapt their strategy as per GenZ audience preference. This is super important because from time to time, search engines will also adjust their algorithm by keeping GenZ audience preference in mind.
So, this is it for this article. Do you have any opinion to share about this article? Feel free to express yourself in the comments down below.
