Traffic Drop refers to decrease in website visitors. When the number of visitors on a website goes down in a particular time period in compare to the earlier same time period, we call it a Traffic Drop.
Traffic Drop could be a nightmare for SEO marketers especially when they are preparing a report showcasing to someone else.
If you can’t identify why traffic drop happens on a website, you can’t be able to justify your SEO efforts correctly.
Hence, mapping the traffic drop correctly to a particular reason is super important.
However, for that, you need to know all the possible reason that may lead a traffic drop on your website.
In this article, we are going to look at all these possible reasons.
Possible Reasons for Website’s Traffic Drop
While there are a plethora of reasons why a traffic drop happens on a website, all these reasons are categorized into two types.
Sudden Traffic Drop
Below are some incidents that might lead to sudden traffic drop on your website.
- Search Algorithm Updates: Search engines like Google update their algorithms regularly, which can shuffle search results pages (SERPs) and cause websites to lose ranking for keywords they previously ranked for. This can lead to a sudden drop in organic traffic.
- Technical Issues: These could include things like broken redirects, crawl errors, or website migrations that weren’t done correctly. These issues can confuse search engines and make it harder for them to find and index your site.
- Analytics Issues: Maybe there was a change in how your website analytics are set up, leading to inaccurate data about your traffic.
- External Event Disruption: There might be some external event that may trigger traffic drop to your website. For example, suppose you have a healthcare website that is recognized nationally and the whole doctors in the country goes on strike, then your website may face the traffic drop.
Gradual Drops
- Seasonal Fluctuations: Some products or retail categories are naturally more popular during certain times of year. So, a website that sells swimwear might see a drop in traffic in the winter.
- Increased Competition: If new competitors enter your market or existing competitors improve their marketing efforts, you may see a gradual decline in traffic as customers have more choices.
- Marketing Shifts: If you change your marketing strategy, such as cutting back on paid advertising or neglecting social media, you can expect to see a decrease in traffic from those channels.
- Website Issues: A slow, outdated, or poorly designed website can frustrate visitors and cause them to bounce (leave the site quickly). This can hurt your ranking and lead to a gradual decline in traffic.
- Product Issues: If you’re not offering competitive prices, a good selection of products, or a positive customer experience, people will be less likely to visit your site.
So these are all the issues that might leads a website to get drop in the traffic.
If you know about some other issues, please feel free to post it in the comment section down below.
