Parasite SEO is a strategy used in search engine optimization where we leverage the authority of other established platforms to rank our content in the search engine.
For example, if you have a web page you want to rank higher for a specific keyword, you can use the Parasite SEO strategy to post your content on other high authority websites (with the specific anchor text to rank higher).
We can use other third party platforms like Blogs, Forums, and Social Networks having high domain authority to perform this task.
Note: Do note that Parasite SEO is a controversial topic as some marketers believe it leverages the authority of other websites.
In this article, we are going to learn everything about Parasite SEO, how it works and different strategies behind it.
Parasite SEO is a practice one must follow but have to follow all the policies and rules of the website.
Types of Parasite SEO
There is no specific type of parasite SEO, however, its strategy varies from one platform to another.
You get a better understanding of it when you understand about the platforms you can use for parasite SEO.
Platforms Fulfilling Parasite SEO Strategy
Blogs
There are different blogging platforms out there on the internet that allow us to publish blogs on them.
A few examples of such platforms are:
- medium.com
- wordpress.com
- blogger.com
- quora.com
And many more. You can search about such platforms by searching for the Article Submissions websites on Google.
In these blogging platforms, you can naturally place links to your webpage with relevant anchor text (that would mostly be our primary keyword) for which we want the webpage to rank for.
Online Forums
After the introduction of AI, Google has improved ranking the content of forums. Seems like that’s the reason, Reddit post’s ranking has suddenly improved.
Forums are the goldmine of User Generated Content (aka UGC content).
In forums, you can strategically publish posts containing the links to your site.
However, here you should be ulta careful about over placing links in the links.
Also, make sure not all your posts or reply to a thread contains links.
The content you post must be really really helpful to the people out there.
Social Networking
Social Networking websites have been on the internet for over a decade now.
And that is the reason, Google considers them for analyzing social signals of a brand.
In these platforms you can publish engaging content (with relevant links) by following what is being trended on Social Network channels these days.
Review Sites and Testimonials
Review websites are also one of the best platforms for doing Parasite SEO.
Here the strategy is to publish real reviews and testimonials on third party sites.
In these reviews we have to strategically place the links to our website to gain visibility and authority.
Wikipedia
Wikipedia is one of the most trusted websites on the Internet.
The reason for its trustworthiness is the enormous level of high quality content present in it (in multi-niche).
Wikipedia gives you the ability to moderate wikipedia articles. If you believe your article gives a unique proven data, you can use that stats to place content in Wikipedia by placing your link as a reference.
Multimedia Content
YouTube, Pexels and other websites that allow you to share multimedia content like Videos and Images are also considered as best platforms for doing Parasite SEO.
Most of these platforms allow you to place links as well. So, you can use them strategically to outbound traffic to your site (maybe some link juice as well).
Does Parasite SEO really work?
Unless and until your content is out of the context, Parasite SEO works in almost all the platforms that allows you to share links (or may be not, even in that case you can improve your branded keywords).
However, Parasite SEO works at its best when you share relevant niche driven content on a niche driven platform. Right thing at the right place.
Few marketers believe Google penalizes parasites content but that is not correct. Think of this technique this way, you should always be opportunistic while promoting your content online on different platforms without breaking rules.
And what are the rules? The content you are promoting must be at the right place in the right platform. That’s it, once you are doing this, Google won’t see your content as a bad parasite. Instead a helpful parasite helping other platforms to become better.
So, that is it for the article. Are you doing Parasite SEO in the current era of digital marketing? Can you please help us know the unique strategy you’re following or maybe some tips? Drop your suggestions in the comments down below.
