Do you know that you can use Google Search Operators to find SEO vulnerabilities of a website. Also, it eases your journey in many ways to analyze a website from many different perspectives.
In this article, I am explaining different ways you can use Google Search Operators to find and evaluate a website from a search engine optimization point of view.
So, without a further ado let’s get started.
Identifying Toxic Keywords
With Google Search Operators, you can easily check whether any of your website’s web pages is indexing for toxic, sexual keywords.
Infact, with this search operator in appropriate syntaxing you can identify such keywords for any of the websites.
All you have to do is put the below query in the Google Search by replacing the placeholder with the appropriate value.
Keyword 1 OR Keyword 2 OR Keyword 3 site:domain-nameIn the above query, Keyword 1, Keyword 2, Keyword 3, and domain-name are placeholders, where you can add your desired value to find the desired results.
Identifying Sensitive Documents Exposure
Let say you are evaluating a website to identify whether the website has made any sensitive document publicly accessible.
It may become a nightmare for a brand or a company depending upon the confidentiality of the document, Isn’t it?
Well, you can use Google Search Operators to identify whether a website is leaking any sensitive document.
Also, you need to feed the below search query in Google Search by replacing the placeholder value with the appropriate value.
confidential site:amity.edu filetype:pdfIn the above query, confidential, amity.edu, and pdf are the placeholder values. You can replace these with your desired value.
Now, here are the list of file types you can extract:
- Ps
- Dwf
- Kml
- Kmz
- Xls
- Ppt
- Doc
- Rtf
- Swf
Identifying Website’s Latest Content
Suppose you want to find out the list of webpages of a website that has been indexed in Google in the past 24 hours. How can you check that?
Or website’s content indexed in the past 30 days and so on.
Well, through appropriate Google Search Operator you can extract the list of website’s web pages that is indexed in a particular time period.
You just need to use the site: search operator and then click on tools > past24 hours or the time period you want to choose.
Identifying Web Pages Indexed in a Particular Region
There might come some situations when you want to check the list of a website’s pages indexed in a particular region/country.
In SEO, these scenarios come when you are promoting a website globally or you can say while you do International SEO.
You can simply use the below search operator with the appropriate placeholder to do the same.
Tap on this link to access Google Advanced Search.
Finding Opportunities for Internal Linking
Through Google Search Operator you can find out a particular keyword present in any of the website’s web pages indexed on Google.
Now, once you identify those pages where your desired keywords are present, you can add internal links to those keywords for Anchor Text Optimization.
Below the format of search operator you need to feed in the Google Search:
keyword site:sitename
Identifying the Website’s Web Pages in Different Languages
When you are doing multilingual seo, you need to keep track of website’s pages available in different languages.
Particularly, whether those pages are getting indexed on Google or not.
The below search operator would help you to easily extract your website’s pages available in different languages.
So these are the different types of Google Search Operators you can use to perform different types of SEO analysis right on the Google Search.
If you know some other type of Google Search Operators for SEO analysis, let me know in the comments down below.
