Google search is one of the best places to find online courses.
And, that’s the reason people use Google search while looking for different courses.
Here comes the opportunity for webmasters who are managing a website having course pages.
Google search is now indexing a new structured data format called Course Info.
With this structured data, one can mark a course page with course info structured data to appear in course info rich result, which is a new carousel feature in Google Search.
Take a look of how the carousel looks in this posts featured image.
What’s New in Course Info Structured Data?
Those of you who don’t know Google already support the Course List structured data from the past few years.
In this structured data, publishers can add markup like name, description, and publisher.
Now, Google has extended the same Course List markup by bringing the Course Info structured data.
In this new structured data publishers can add a variety of elements like course duration, course start date, course end date, instructor name, course frequency (like daily, weekly, monthly), and more.
Refer to this webpage to know the full list of markups you can add in the course info structured data.
How to Add Course Info Structured Data?
If you are hosting a website on a CMS (like WordPress, Shopify, etc), then, there are plenty of plugins (like Rankmath) that help you to easily add this structured data.
However, if you are using a custom website, then you can add the course info structured data using Google Tag Manager.
Follow the steps given below to add Course Info Structured data using GTM:
- First install GTM on your website.
- Add a new Custom HTML tag to the container.
- Paste the Course Info Structured data into the tag content.
- Install the container via admin > install google tag manager.
- Publish the container
Finally, test the structured data implementation via Google’s rich result test tool.
Refer to this URL for a detailed explanation of how to add structured data markup via GTM.
Adding course info structured data in your website’s course page will not just increase your webpage CTR but also improves chances of getting a conversion.
So, what are you waiting for? Add course info structured data markup in your course webpage now.
