Keyword research is one of the most vital tasks to do while creating a Search Engine Optimization strategy for a brand.
Before performing this task, we must have a complete understanding of the brand like the products it is selling, its target audience, target country, persona, and so many other things.
We target the most appropriate keywords when having the complete understanding of the brand.
Now, it seems like keyword research is an easy task, but it can be difficult when we have to arrange it in different buckets.
For example, suppose we have an e-commerce brand that is selling different luxury products for kids, boys, and girls.
And, we have to find keywords for this brand and arrange them in three buckets called luxury, kids, product name (for eg, shoes).
So, how can we solve this problem statement? And, more specifically, giving an optimal solution.
The Long Approach
We can enter keywords one by one in the Semrush Keyword Magic tool and then select the appropriate ones.
However, this approach increases the turnaround time when we have thousands of tertiary categories (i.e. products).
The Optimal Approach
Semrush is one of the best tools for seeding keywords.
It has so many options that makes your keyword research journey easier.
Take its filter feature as an example.
It gives us an option called Include and Exclude. With these options we can easily filter which keywords we want to add or not.
But, how can we use these filter options to do three levels of keyword bucketing while performing the keyword research task.
3 Levels of Keyword Bucketing using Semrush Keyword Research Tool
Before performing the below steps, identify the target country for which you want to extract keywords.
Step 1: Prepare a list of all your primary, secondary, and tertiary bucket keywords in one place. Google Sheets or Microsoft Excel are the best tools to prepare this list.
Step 2: Open Semrush Keyword Magic Tool and then first select the target country for which you want to extract the keywords.
Step 3: Put your primary keyword in the main keyword search bar and then check the exact match option. For eg, premium, exclusive, expensive etc.
Step 4: Now, open the include option from the filter section and then add all your tertiary bucket keywords without square braces.
For eg, kids shoes, girl lehenga etc.
You can use different AI tools to create the tertiary keyword bucket.
Here is a prompt I have written on Google Bard to sort the same task for me.
Hi Bard, Please add kids, boy, girl at the prefix place of all these keywords and present me the data in tabular format.
- Tops
- T-shirt
- Coat
- Jacket
- Hoodies
Also please add the keywords under the square bracket. For example, [kids tops], [girl tops] etc.
After feeding this prompt to the Bard, it gives me the result given below.
| Clothing Category | Kids | Boy | Girl |
|---|---|---|---|
| Tops | Kids Tops | Boy Tops | Girl Tops |
| T-shirt | Kids T-shirt | Boy T-shirt | Girl T-shirt |
| Coat | Kids Coat | Boy Coat | Girl Coat |
| Jacket | Kids Jacket | Boy Jacket | Girl Jacket |
| Hoodies | Kids Hoodies | Boy Hoodies | Girl Hoodies |
Now, here I have prepared my tertiary keywords list.
Step 5: Copy the keyword list from each secondary category one by one (like I have highlighted in the above table) and paste it in the include + any keywords section. Now, hit the Search button.
That’s it, now you just have to pick up keywords that are relevant from the list of best filtered results.
Do let me know in the comment section down below, how you perform 3 levels of keyword bucketing while doing keyword research for a brand.
